How Levi Strauss stock has been behaving

Levi Strauss (LEVI) has drawn fresh attention after recent trading, with the stock near US$22 and returns that vary across different periods, giving you a mixed but interesting performance profile to assess.

Over the past day, the stock gained about 1%, while the past week shows an advance of roughly 5%. Looking at a longer window, the share price is down about 4% over the past month and about 4% over the past 3 months.

Zooming out further, Levi Strauss shows a year to date gain of about 6% and a 1 year total return of around 27%. Over 3 years the total return figure is very large at about 8x, while the 5 year total return reflects a decline of about 6%.

Putting this together, Levi Strauss shows a modest 1 year to date share price gain alongside a much stronger 1 year total shareholder return. This signals momentum that has built over time rather than in recent weeks.

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With Levi Strauss stock around US$22, trading at what appears to be a discount to analyst targets and some intrinsic value estimates, you have to ask: is this still undervalued, or is the market already pricing in future growth?

Most Popular Narrative: 18.4% Undervalued

With Levi Strauss last closing at about $22.02 against a narrative fair value of $27.00, the current pricing sits below what this widely followed framework considers reasonable, setting the stage for a valuation built around brand strength and earnings potential.

Levi's decisive shift to a Direct-to-Consumer-first business, now representing over half of sales, is delivering higher margins (DTC EBIT up 400bps YTD), greater control over brand experience, and faster innovation cycles that are driving sustained improvements in net margins and future earnings.

Curious what kind of revenue growth, margin lift, and earnings trajectory are baked into that fair value, and how they tie back to that higher DTC mix and future P/E expectations? The full narrative lays out the numbers and connects them to a detailed earnings and valuation roadmap.

Result: Fair Value of $27.00 (UNDERVALUED)

However, you also have to weigh risks such as tariff exposure that could pressure margins and any slowdown in Asia that might challenge the global growth story.

Next Steps

Given the mix of opportunity and concern in this story, it helps to move quickly, review the underlying metrics yourself, and see how the 5 key rewards and 1 important warning sign fits your own view.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.