Dubai, UAE – Astra Tech, a leading UAE-based consumer technology group, has officially announced the rebranding of PayBy , the platform that powers financial services on the Potim app, to “Potim Money.”

This step contributes to presenting all financial solutions available on the app under a unified identity bearing the "Botim" signature, with a customer-centric focus. This direction also reflects the company's strategic development and its goal of facilitating access to its financial services for millions of customers across the region, while simultaneously providing an enhanced, user-friendly experience that meets users' daily needs.

Launched as the UAE's first free VoIP platform, Botim now boasts over 150 million users worldwide. The app has become one of the region's leading digital platforms for seamlessly and efficiently delivering financial services alongside communication services, furthering the UAE's ambitions to establish a cashless economy.

With the Dubai Cashless Strategy, which aims to fully transition to digital transactions by 2026. This development also aligns with the country's broader agenda to make financial services accessible to a wider segment of the public, as recently emphasized by the first National Forum on Financial Inclusion and Financial Literacy Policies, organized by the Central Bank of the United Arab Emirates .

Commenting on the announcement, Dr. Tariq Bin Hendi, Board Member of Astra Tech and CEO of Potem, said : “ The new brand identity, “Potem Money,” reflects our ongoing commitment to financial inclusion and fostering innovation on a large scale. It goes beyond mere branding to embody our vision of transforming the simplicity of communication into a practical means of delivering financial services. This move would not have been successful without our ability to gain the trust of millions of telecommunications users, which has enabled us to leverage this trust to enhance the application’s delivery of financial services. We have accomplished this transformation in response to the urgent need to integrate advanced fintech technologies, ensuring ease of use and keeping pace with the real needs of individuals.”

Botem Money is officially licensed by the Central Bank of the UAE and previously became the first fintech company to receive a dual mandate to operate as a retail payment service provider and a stored value facility under its previous brand, PayBy . Today, under its new identity, Botem Money continues to support the UAE’s agenda by offering a streamlined and simple alternative to cash payments. Users can access a comprehensive suite of financial services, including local and international remittances, prepaid cards, lending products such as “Send Now, Pay Later” ( SNPL ), and investment options such as national bonds and gold.

Additionally, Astra Tech unveiled the "Potem Business" platform, a dedicated business-to-business application arm that provides regional organizations with scalable, regulatory-compliant business solutions and a payment infrastructure that includes payroll disbursements, point-of-sale solutions, and wage protection systems.

New user interface that takes into account customers' daily behaviors

The new brand identity reflects Astra Tech's design philosophy, which focuses on a "user-friendliness model," primarily based on analyzing and responding to actual user behavior. Botim now boasts a new and updated user interface, ensuring complete ease of use for communication, payment, money transfer, and credit tools, along with visual modifications. Unnecessary jargon has also been removed from the platform's interfaces, while menus have been streamlined and services reorganized, making financial services on the platform a seamless process.

A promotional campaign highlights Botem's role in providing targeted financial services.   

To mark the occasion, Botim launched a nationwide promotional campaign with simple yet powerful messages, emphasizing Botim's role in strengthening personal connections through financial services and its ability to meet customers' diverse financial needs. In the campaign, the hand gesture, a universal symbol of love, is used to represent money, giving Botim a meaningful emotional dimension and underscoring its tangible impact in facilitating meaningful connections worldwide.

Daily services based on the smart economy

Botim is a platform developed and owned by Astra Tech, the consumer services arm of G42 Group, which is leading the transformation towards AI technologies in the healthcare, energy, space, and other sectors. Astra Tech, in turn, is leading this transformational journey in the telecom and financial services sectors, making the rebranding from PayBy to Botim Money a significant milestone in the company's efforts, as it brings together Botim's fintech solutions under a single, reliable platform and makes them easily accessible to users. It also paves the way for other companies in the region to integrate AI technologies into their services and develop comprehensive products that meet the needs of the future.

About Potem Money

Botim Money, formerly known as PayBy , is part of the Astra Tech ecosystem and forms the financial services infrastructure within the Botim platform, the region's fastest-growing AI-powered, finance-first platform. Licensed by the Central Bank of the UAE, Botim Money provides secure and easy-to-use financial services to millions of users across the region.

Through its Stored Value Facility ( SVF ) and Retail Payment Service Provider ( RPSCS ) licenses, Potem Money offers digital wallets, money transfers, lending products, money transfer services, and in-store and online payment options. The business arm, Potem Money for Business, supports businesses with fintech-integrated point-of-sale systems and payroll solutions, helping them improve their operations while enhancing compliance and control.

About Astra Tech:

Astra Tech is a UAE-based consumer technology company redefining how intelligence can be applied to everyday life. As the consumer arm of the G42 ecosystem, Astra Tech delivers AI-powered services that integrate connectivity, financial services, and essential digital tools into a unified, seamless experience. Through a licensed financial infrastructure and AI-powered platforms, the company is building an integrated ecosystem that makes innovation both practical and personal.

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