Riyadh, Saudi Arabia – Huawei AppGallery, in partnership with Cenomi Centers and with the support of STC Bank, announced the successful conclusion of the first edition of the Cenomi Centers x AppGallery Esports Carnival KSA 2026 , which was held on May 15 and 16 at View Mall in Riyadh.

As the first App Store Gamers Cup ( AGC ) event of its kind to be held inside a Riyadh shopping mall, this two-day event transformed the popular shopping destination into a vibrant hub for gaming and entertainment. The event attracted mobile gamers, casual gamers, digital creators, and families all under one roof.

The event was designed to cater to all player levels and interests. The live esports tournament followed two weeks of online qualifiers, culminating in on-field finals featuring a variety of game genres, from battle royale and strategy games to popular app store titles. Finalists competed for prizes totaling SAR 100,000, along with a range of Huawei devices.

In addition to the competitions, the carnival offered interactive experiences that fostered participation. A GoPaint digital art competition was also held, encouraging attendees to create artwork using Huawei tablets, in an initiative that combined gaming culture with creative expression. Furthermore, the Play & Win zone provided an easy and open gaming experience for all mall visitors, encouraging them to explore the app store through instant play and rewards.

The event also featured a range of popular recreational games, including the widely played Yalla Ludo. Thanks to its inclusive and open competition format, these activities attracted significant visitor engagement, drawing large crowds and creating a vibrant and energetic atmosphere throughout the venue.

To emphasize the event’s role in providing an innovative entertainment experience that reflects the modern lifestyle, the carnival also included live music performances, DJ sets, and food and beverage stations, which contributed to boosting attendance and ensuring continued audience engagement over the two days.

William Ho, General Manager of Cloud Services at Huawei Consumer Business Group in the Middle East and Africa, said: “The strong response in Riyadh reflects the size, diversity, and passion of the gaming community in Saudi Arabia. This first edition is a significant milestone for the Huawei AppGallery, as we bring gaming experiences closer to users in their daily lives. We would like to express our gratitude for the support we have received from our partners and the community, and we look forward to expanding this platform across the Kingdom during 2026.”

For her part, Alison Rehl-Ergoven, CEO of Sinome Centers, said: “The event achieved strong levels of turnout and continuous engagement at View Mall, highlighting the value of integrating interactive experiences within retail environments. This combination of games, creativity, and entertainment resonated widely with visitors, and we look forward to continuing to build on this momentum in future editions.”

It is worth noting that this event represents the first season of the "App Store Players Cup 2026" in Saudi Arabia, with plans to organize additional events in a number of Saudi cities during the current year, which enhances the role of the Huawei App Store in supporting the growing gaming ecosystem in the Kingdom.

A brief overview of Sinomi Centers:

Sinomi Centers is the leading company in the Kingdom of Saudi Arabia in the field of operating and developing shopping and social centers. Thanks to the company's long history and prominent and influential presence throughout the Kingdom, Sinomi Centers plays a pivotal role in the major transformations taking place in the retail sector, especially as it has redefined the role of shopping centers in the Kingdom, so that they have become more than just shopping destinations, and some of them have become integrated social and marketing environments and an integral part of people's daily lives.

Sinomi Centers owns 20 shopping centers of its own construction in 9 different cities and covers a total area of approximately 1.3 million square meters, hosting more than 4,250 stores. The company is unique in the size and scope of its facilities, and among its most prominent shopping centers are Mall of Arabia in Jeddah and Al Nakheel Mall in Riyadh.

Through the company’s ambitions and its position in the Saudi market, Sinomi Centers contributes to achieving the goals of the Kingdom’s Vision 2030, especially in the areas of community revitalization, economic diversification, and enhancing the Kingdom’s international standing.

For more information, please visit www.cenomicenters.com

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