A subsidiary of Majid Al Futtaim in the retail, entertainment and lifestyle sectors, through a unified and seamless digital experience

Riyadh, Saudi Arabia : Majid Al Futtaim, the leading shopping mall, integrated community, retail and entertainment developer and operator across the Middle East, Africa and Asia, has announced the official launch of its flagship rewards program, SHARE, in Saudi Arabia, further strengthening its presence in one of the region’s most dynamic and digitally connected markets.

SHARE is a comprehensive digital commerce and rewards ecosystem that seamlessly integrates shopping, dining, entertainment, and lifestyle experiences into a unified journey. Through the SHARE app, members can earn and redeem points, access exclusive offers, and enjoy a variety of rewards and experiences across the group's portfolio of brands and destinations.

With the launch of the program in Saudi Arabia, customers can now benefit from SHARE across a range of Majid Al Futtaim brands, including Carrefour, VOX Cinemas, Magic Planet, AllSaints, Lululemon, The Concept Store, Abercrombie & Fitch, Hollister, and Crate & Barrel, in addition to a selection of lifestyle brands. At launch, members will be able to earn and redeem points across more than 65 brands and over 15 participating shopping destinations.

Commenting on the launch, Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim , said: “SHARE has evolved into much more than just a rewards program; it has become our digital destination for customers, bringing together our brands, experiences, and services into a cohesive and integrated ecosystem. The launch of SHARE in Saudi Arabia is a significant step in how we deliver everyday value, enhance personalization, and build long-term relationships with our customers. As SHARE continues to grow, it will provide even more ways for people to earn and redeem points and enjoy meaningful experiences across our diverse portfolio.”

Customers can use their SHARE digital ID to instantly earn points at participating locations, record purchases from thousands of stores and restaurants across Majid Al Futtaim destinations, and take advantage of exclusive offers tailored to their preferences and interests. The program doesn't require a physical card; the app provides a convenient and easy way to manage points, offers, and account information all in one place.

The launch of the program in Saudi Arabia also includes a range of benefits designed to enhance the customer experience, and flexible payment options such as the "buy now, pay later" service via "Tabby".

Additional benefits are planned for release throughout 2026, including raffles and prizes, multi-tiered membership benefits, the ability to exchange points between different markets, partnerships with affiliates, gift cards, and the launch of a co-branded credit card.

The launch of the SHARE program reflects Majid Al Futtaim's continued investment in digital innovation and customer experience development, enhancing its ability to connect customers with more valuable and rewarding experiences across various touchpoints and interactions.

Today, the SHARE program serves millions of members across the region and continues to evolve into a comprehensive business ecosystem that integrates loyalty programs, payment options, offers, and the discovery of experiences and services within a unified and user-friendly digital platform. Customers in Saudi Arabia can download the SHARE app from the App Store and Google Play Store and immediately begin earning rewards and benefiting from the program's advantages.

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