Manama, Kingdom of Bahrain – Arab Financial Services (AFS), the leading digital payment solutions innovator in the Middle East and Africa, announced a strategic partnership with Planet, a leading global provider of integrated payments and technology services, to create a fully unified payments ecosystem for the hospitality sector. This partnership represents a transformational step that will redefine the guest experience in the Kingdom of Bahrain.

The new solution represents a significant step forward in the field of payment system integration, launching first in the Kingdom of Bahrain. It combines Planet's global hospitality platform with AFS's extensive expertise in card issuance and processing, payment acceptance services, and point-of-sale (POS) devices.

This integration offers merchants dual benefits: it enables them to provide a convenient and transparent guest experience, while reducing operational costs and minimizing errors in a secure manner. This solution also strengthens AFS's position as a payment acceptance services provider, enabling it to attract new business opportunities and enhance the value it offers its existing customers in the competitive hospitality market.

Mr. Samer Suleiman, CEO of Arab Financial Services (AFS), said: “This partnership represents a turning point in the hospitality sector’s payment solutions in the Kingdom of Bahrain. By seamlessly integrating Planet’s advanced platform with our deep market expertise, we are providing a unified digital platform that gives merchants a true commercial advantage. This solution embodies our commitment to our merchant partners and our desire to enable them to grow their businesses and strengthen our leadership in payment acceptance services.”

For his part, Colin Close, Commercial Director of Planet, said: “We are delighted to partner with Arab Financial Services (AFS). Planet has established a strong presence as a leading payment solutions provider in the Middle East, and this partnership allows us to further expand our hospitality solutions in the region.”

Following the launch in the Kingdom of Bahrain, AFS and Planet have a clear strategic plan to expand this joint solution to include other major regional markets, including the Sultanate of Oman, the United Arab Emirates, and the Arab Republic of Egypt.

About AFS :

Arab Financial Services (AFS) was established in 1984 to provide digital payment products, services, and expertise to banks and merchant groups, in addition to providing specialized payment solutions, in response to the continuous development and growth of the digital transactions market.

AFS is owned by 37 banks and financial institutions and serves more than 60 clients in over 20 countries across the Middle East and Africa. Today, AFS is the region's leading digital payment solutions provider and fintech enabler, regulated by the Central Bank of Bahrain and the Central Bank of Egypt, and licensed by the Central Bank of the United Arab Emirates. AFS's innovative approach to financial services is demonstrated through a range of leading payment solutions that include card processing, merchant acquiring, fintech solutions, and a range of value-added services. AFS has offices and data centers in the Kingdom of Bahrain, the Arab Republic of Egypt, the Sultanate of Oman, and the United Arab Emirates.

About Planet:

Planet is a leading global provider of integrated technology and payment solutions for retail and hospitality customers. We work to create great experiences for the millions of people who use our payment, software, and tax-free solutions every minute of every day .

Planet enables its clients to deliver excellent customer experiences by integrating payments and software in ways that increase customer loyalty, boost revenue, and save time .

Founded over 35 years ago and headquartered in London, today we employ more than 2,500 people across six continents, serving our clients in over 120 markets worldwide.

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