Manama, Bahrain : Beyon announced the launch of a new brand identity for Shor, a Beyon company, in the Channel Islands and the Isle of Man, following the successful launch of the corporate identity for its subsidiary Umniah in Jordan. This move is part of the group's ongoing strategy to unify the brands of its telecommunications subsidiaries under one umbrella, in line with its ambitious vision to strengthen its global presence as a diversified and leading technology group in the fields of communications and digital transformation.

The new identity of Shure as a Beyon company was announced during a series of corporate events held in Guernsey, Jersey, and the Isle of Man, attended by senior executives, business leaders, partners, and representatives from the local community. This event reflects Beyon's ongoing commitment to operational excellence and strategic execution across its international portfolio of telecommunications companies.

As a Beyon Group company, Sure has a long and established history in the Channel Islands, the Isle of Man, and the South Atlantic, spanning generations. The company is known for its reliable services and significant contributions to connecting communities, supporting economic development, and providing high-quality communications services. The launch of the new corporate identity underscores the Group's confidence in Sure's sustainable role and its considerable growth potential in the markets where it operates.

On this occasion, Andrew Calseth, CEO of the Beyon Group, stated: “The launch of Sure’s new identity is a significant milestone in the Group’s strategy, embodying our vision of building a unified brand that reflects our ability to expand and our leadership in digital innovation. What began as an ambitious vision in Bahrain to establish a leading global technology group has now become a tangible reality through a solid international presence that continues to deliver global value, foster fruitful partnerships, and achieve our goals in the various markets in which we operate.”

He added : “Shor reflects the strength and balance of our international portfolio. This strength is based on solid foundations and continuous investments in next-generation networks, fiber optics, and 5G technology, ensuring sustainable and long-term value for both the islands and the group.”

Through Shor, the group continues to realize its vision of building a diversified portfolio of technology and telecommunications companies, contributing to accelerating the digital future for a better life and greater prosperity. The relaunch of both Umniah and Shor underscores Beyon's commitment to enhancing global connectivity and driving digital innovation, while upholding its core values.

With these tangible achievements, Beyon continues its ambitious journey towards achieving international growth, enhancing its global presence, strengthening cooperative relationships across its companies, and consolidating its leading position as a diversified technology group with a strategic vision and high aspirations for sustainable future growth.

This press release was issued by Beyon's Corporate Communications and Sustainability department. For more information, please contact public.relations@beyon.com .

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About Beyon :

Beyon is a global technology group dedicated to bringing technology closer to people and businesses with best-in-class connectivity and digital solutions. As a group, Beyon focuses on building a thriving portfolio for digital growth through its subsidiaries: Batelco, Beyon Money, Beyon Cyber, Beyon Solutions, and Beyon Connect. Beyon also supports a successful portfolio of international investments, subsidiaries, and affiliates in various locations, including Jordan, Saudi Arabia, Yemen, Egypt, the Maldives, the Channel Islands, the Isle of Man, Diego Garcia, Saint Helena, Ascension Island, and the Falkland Islands.

Beyon is a company listed on the Bahrain Stock Exchange. For more information, please visit www.beyon.com .

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