• Forecasts predict that the artificial intelligence sector in the UAE will grow from $3.47 billion in 2025 to $46.33 billion in 2030.

Dubai, UAE – Hulu, the region’s leading digital platform for home buying, has unveiled a new AI-powered platform. This platform not only enhances operational performance but also offers a new perspective on how the real estate sector functions. The announcement coincides with GITEX 2025, and the new platform serves as the core infrastructure for Hulu’s operations, from customer engagement to mortgage applications, all through a unified and seamless interface designed for speed and efficiency.

The platform acts as an instant control center, providing mortgage advisors and customer service teams with the tools to make accurate and rapid decisions and deliver exceptional service at every client touchpoint. Crucially, it also streamlines all stages, from mortgage applications to property comparisons, completely eliminating hidden obstacles that buyers often encounter without realizing it, yet which impact their experience at every step. This results in an unprecedentedly easy and seamless customer experience.

Michael Hunter, CEO and co-founder of Hulu, said: “Our mission is to remove the barriers from the home-buying journey. With this new AI-powered platform, designed specifically for smartphones, we can accelerate the process and deliver a completely innovative experience. This is due to the important fact that it gives our team the ability to support buyers in real time, whether in managing approvals or helping families through their first property tours. The platform has become the central nervous system of our business, and that makes all the difference at a time when people need to make one of the most important decisions of their lives.”

It is worth noting that Hulu's entry into the market comes at a time when the UAE's artificial intelligence sector is experiencing rapid growth, projected to rise from $3.47 billion in 2025 to $46.33 billion in 2030, driven by substantial government investments within the National AI Strategy. Meanwhile, the real estate technology sector is also expanding rapidly in the country, currently valued at approximately $607.1 million and expected to reach $1.55 billion by 2030, thanks to the emergence of digital real estate finance platforms and smart technologies similar to Hulu's innovations .

Aran Summerhill, Chief Operating Officer and co-founder of Hulu, said: “What we have presented is not a media buzz or a technological fad, but a real innovation that addresses an existing challenge as a practical solution to a real problem of operational slowness. In a fast-paced digital world, slow processes hinder progress and weaken the ability to achieve. This is where the importance of the artificial intelligence system we developed lies, especially as it gives our team the ability to work quickly and accurately in critical moments.”

Summerhill added: “This innovation will not replace the human touch, but rather enhance and empower it. Our mortgage finance experts and customer service team will be there to provide customers with reassurance, guidance, and a smoother, easier experience. By using artificial intelligence to handle routine tasks behind the scenes, we allow our team to focus on the important aspects, namely understanding, listening, and the ability to build trusting relationships – the real factors that make a difference and help close deals. This means delivering the kind of innovation that the sector has been missing.”

The new platform integrates a range of smart, AI-powered functions into a unified experience, where team members can record voice notes after preview rounds, which are then automatically summarized and categorized, saving time and increasing productivity.

Concierge representatives can record and share buyer preferences via the Holo HUB platform to secure a property match in under an hour. Mortgage advisors can verify and submit documents with just a few clicks, while built-in transaction validation alerts ensure no important details are missed.

From data entry to decision-making, the AI-powered agent reduces turnaround times, eliminates inefficiencies, and provides greater visibility for all stakeholders. Whether it's a mortgage advisor in the field, a concierge coordinating viewings, or a file manager working from their office, the Holo team can now update, respond, and deliver clarity faster than ever before.

This launch also aligns closely with the UAE's national agenda to build a technology-driven economy fueled by innovation, speed, and trust. As part of Dubai's D33 strategy and the UAE's Digital Government Plan, such initiatives play a key role in transforming the real estate sector from a traditional, transaction-based industry into a model of smart, digital experiences.

Looking ahead, Holo plans to develop the agent with new features such as smarter document recognition, predictive customer insights, and smart notifications that help team members and buyers always stay one step ahead.

About Hulu:

Holo is a UAE-based fintech company dedicated to simplifying homeownership by offering the Middle East's first digital mortgage. Whether you're a first-time buyer or a homeowner looking to refinance, Holo combines its proprietary technology with a team of trusted, independent advisors to make the UAE property buying process seamless, faster, easier, and completely stress-free.

Hulu was launched in 2019, and its founders focused on developing a secure and transparent platform powered by smart algorithms that would enable users to have full access to a comprehensive range of neutral mortgage financing and refinancing options within minutes, in cooperation with more than 20 local financing entities.

Since then, Hulu’s diverse team of mortgage advisors, technology developers, and customer service experts has helped more than 10,000 customers on their home financing journey. In 2020, the company launched a white-label mortgage advisory solution for brokers, developers, and real estate agents, enabling them to offer the service under their own brands.

In the next phase, Hulu is moving towards developing its services more broadly, to simplify the user experience in a more comprehensive way, and to provide an immediate and direct view of all available financing offers, in addition to expanding towards new markets in the Gulf region, starting from the Kingdom of Saudi Arabia.

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