Byrna Technologies launches Fox Sports media partnership via iHeartMedia to expand national reach

IHEARTMEDIA INC

IHRT

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Byrna Technologies Inc.

BYRN

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Byrna Technologies launched a media partnership with Fox Sports via iHeartMedia to broaden national reach for its less-lethal personal security products.
Campaign is expected to launch in the coming weeks across radio, digital, television, podcasts, targeting mainstream sports audiences.
Advertising is set to run on more than 200 radio stations through Fox Sports Radio and Premiere Networks distributed by iHeartMedia.
Move marks a shift toward nationally recognized media voices to lift brand awareness, improve customer education, support conversion across Byrna.com.

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