JP Brand Advisors ("JPBA"), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and Canopy USA, LLC ("Canopy USA"), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of Wana Wellness, LLC ("Wana")'s hemp-based beverages and gummies in the United States.

The partnership underscores JPBA's expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates.

As part of the partnership, JPBA and Canopy USA will work together to drive distributor management and strategic account growth for Wana's hemp beverage portfolio.

This strategic partnership comes as U.S. retailers and distributors show rising interest in non-alcoholic, functional, and hemp-infused beverages, driven by evolving consumer preferences and regulatory clarity in key markets.