Life360 To Invest $25M In Aura; Two Companies Enter Commercial Agreement For Key Go-To-Market Channels

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Life360, Inc.

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Life360 will invest $25 million in Aura and the Two Companies Enter a Commercial Agreement on Key Go-to-Markets

BOSTON and SAN FRANCISCO, May 12, 2025 /PRNewswire/ -- Aura, the leading AI-powered online safety solution for individuals and families, today announced a strategic partnership with the leading family connection and safety company, Life360, whereby Life360 will invest $25 million in Aura and the two companies enter a commercial agreement for key go-to-market channels. Under the strategic partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. In addition Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform.

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