NIQ partners with Adsquare to offer GeoPurchase audience segments across Europe, North America

NIQ Global Intelligence PLC

NIQ Global Intelligence PLC

NIQ

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  • NIQ entered collaboration with location intelligence platform Adsquare to make NIQ GeoPurchase audience segments available for programmatic activation across Europe and North America.
  • Partnership expands Adsquare platform with NIQ-built segments based on anonymized CPG purchase insights, targeting cross-screen media buying.
  • Activation includes digital out-of-home campaigns, using Adsquare location tools for privacy-safe planning and delivery.
  • Offering covers hundreds of GeoPurchase segments across dozens of CPG categories via Adsquare OnePlatform, OOH Planner, and DSP integrations.
  • Rollout targets top European markets, Canada, and United States.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260408315898) on April 08, 2026, and is solely responsible for the information contained therein.

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