Salesforce has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions. Qualified’s flagship product uses AI to engage and convert inbound buyers through multi-modal conversational experiences, helping companies qualify and nurture leads directly on their websites. By bringing Qualified into its ecosystem, Salesforce aims to enhance its Agentforce Sales and Agentforce Marketing products, empowering customers to deploy autonomous marketing agents that generate pipeline and modernize the B2B buying experience. The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, pending customary closing conditions and regulatory approvals.