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PRESSR: Abu Dhabi National Hotels signs with Marriott International to rebrand three premium hotels in Dubai.
The rebranding initiative aims to raise the bar for luxury hotels in the region.
Dubai, United Arab Emirates - Abu Dhabi National Hotels (ADNH) announces a unique collaboration with Marriott International, marking a milestone for three of Dubai's premier hotels. This strategic alliance marks the beginning of an exceptional rebranding initiative for these hotels, further strengthening ADNH's commitment to delivering unparalleled hospitality experiences across the region .
Under this partnership, which will begin on January 1, 2024, Abu Dhabi National Hotels will operate these distinct hotel assets under distinct brands, including JW Marriott and Autograph Collection. This rebranding strategy aims to redefine luxury in Dubai, promising an experience that aligns with each hotel's unique identity .
These hotels, which include the JW Marriott Marina (formerly known as The Address Dubai Marina), Boulevard, Autograph Collection (formerly known as Vida Downtown Dubai), and The Heritage, Autograph Collection (formerly known as Manzil Downtown Dubai), will see a significant change in their operations as a result of this transformation .
Khaled Anib, CEO of Abu Dhabi National Hotels, commented on the change, saying, "We are delighted to strengthen our relationship with Marriott International through this transaction, which aligns with our overall strategy and the evolving dynamics of our business model. The JW Marriott and Autograph Collection brands are a wonderful addition to our diverse and prestigious portfolio."
Jerome Briet, Chief Development Officer, Europe, Middle East and Africa, Marriott International, added: “The UAE is our largest market in the Middle East, and our success in this market stems from our partnership with world-class owners and developers like Abu Dhabi National Hotels. These deals reflect our amicable development strategy, and our teams are committed to efficiently transitioning the three hotel assets. With the addition of these hotels, we are excited to expand our footprint in Dubai, where we currently have a portfolio of more than 50 hotels.”
This strategic collaboration aims to advance Dubai's hospitality sector by leveraging the distinct strengths of Abu Dhabi National Hotels and Marriott International. This initiative aligns with the vision of providing guests with unparalleled hospitality experiences, enhancing Dubai's position as a global travel destination .
As part of the rebranding process, each hotel will undergo carefully planned enhancements to deliver tailored, world-class experiences. This approach ensures guests continue to enjoy a seamless, upscale stay while reinforcing their commitment to delivering brand-related experiences and maintaining the highest standards of luxury. This significant partnership heralds a new era of luxury and excellence in Dubai's hospitality sector .
About Abu Dhabi National Hotels: Founded in 1976 as a hotel owner and asset manager, Abu Dhabi National Hotels (ADNH) has evolved into a hospitality conglomerate encompassing hotels, restaurants, destination services, catering, facility management, and transportation. Within the hospitality sector, ADNH owns some of the most iconic hotels, including The Ritz-Carlton Abu Dhabi and Park Hyatt Abu Dhabi Hotel & Villas .
www.adnh.com
For any inquiries, please contact Shahenda El Sayed - shahenda@houseofcomms.com
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© Press Release 2023
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