PC Connection (CNXN) has attracted attention after a period of weaker share performance, with the stock down over the past week, month, past 3 months and year, while its long-term returns remain positive.

At a share price of $56.86, PC Connection’s recent 1 day, 7 day, 30 day and 90 day share price returns are all in negative territory, while its 1 year total shareholder return is also negative. However, the 3 year and 5 year total shareholder returns remain positive, which highlights a contrast between recent weakness and earlier gains and may reflect changing views on its growth and risk profile.

If this kind of pullback has you looking around the tech space, it could be a good moment to scan high growth tech and AI stocks for other potential ideas.

So with recent returns under pressure, ongoing revenue and net income growth, and shares trading below some valuation estimates, is PC Connection quietly offering value, or is the market already adjusting for its future growth?

Most Popular Narrative: 25.2% Undervalued

PC Connection's most followed narrative points to a fair value of $76 per share, compared with the current $56.86 price. This frames the recent pullback very differently.

Ongoing shift in customer demand from commodity hardware toward integrated IT solutions and managed services, alongside PC Connection's investment in technical capabilities, enhances customer retention and supports a transition to higher-margin, recurring revenue streams, likely improving net margins over time.

Curious what sits behind that higher fair value number? The narrative leans heavily on steady revenue growth, rising margins and a future earnings multiple that assumes the business mix keeps evolving. Want to see exactly how those pieces fit together to reach $76?

Result: Fair Value of $76 (UNDERVALUED)

However, there are still pressure points, such as reliance on hardware resales and public sector weakness, that could keep margins and earnings from matching the upbeat narrative.

Build Your Own PC Connection Narrative

If you see the story differently or want to work through the numbers yourself, you can build a custom view in just a few minutes: Do it your way

A good starting point is our analysis highlighting 2 key rewards investors are optimistic about regarding PC Connection.

Looking for more investment ideas?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.