LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies.

CHARLOTTE, N.C., March 12, 2025 /PRNewswire/ -- LendingTree, Inc., operator of LendingTree.com, the nation's leading online financial services marketplace, has signed a three-year strategic partnership with Innervate to maximize ad performance with the capability to scale dynamic content orchestration across advertising, web, and other customer touchpoints. By leveraging Innervate's advanced automation, AI-driven optimization, and data integration capabilities, LendingTree will accelerate creative testing, streamline workflows, and improve marketing efficiency. 

LendingTree connects millions of consumers with financial services providers, offering a seamless platform to compare rates, terms, and offers. As the company continues to deliver relevant, tailored solutions to its customers, the need for a robust and adaptable dynamic content platform was clear. Recognizing the need for a more agile and scalable content strategy, the company sought a platform capable of dynamically assembling and optimizing content across channels. After evaluating multiple solutions, LendingTree selected Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies.