Adyen partners with CeX Malaysia to unify online and in-store payments

  • Adyen partnered with British consumer electronics retailer CeX to supply Unified Commerce payments in Malaysia.
  • Rollout began in July 2025 for CeX Malaysia’s ecommerce site, in-store payments, covering 11 stores nationwide.
  • Deal consolidates fragmented franchise payment arrangements into a single platform, targeting faster reconciliation, standardized reporting, improved transaction visibility.
  • Integration completed with CeX’s bespoke POS software, supporting its buy-sell-trade operating model across channels.


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