Asure Software Independent Director Bjorn Reynolds Sells 49% Of Holding

Asure Software, Inc.

Asure Software, Inc.

ASUR

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Anyone interested in Asure Software, Inc. (NASDAQ:ASUR) should probably be aware that the Independent Director, Bjorn Reynolds, recently divested US$129k worth of shares in the company, at an average price of US$8.35 each. The eyebrow raising move amounted to a reduction of 49% in their holding.

The Last 12 Months Of Insider Transactions At Asure Software

The President & Chief Revenue Officer, Eyal Goldstein, made the biggest insider sale in the last 12 months. That single transaction was for US$182k worth of shares at a price of US$9.09 each. So we know that an insider sold shares at around the present share price of US$8.68. We generally don't like to see insider selling, but the lower the sale price, the more it concerns us. Given that the sale took place at around current prices, it makes us a little cautious but is hardly a major concern.

Asure Software insiders didn't buy any shares over the last year. The chart below shows insider transactions (by companies and individuals) over the last year. By clicking on the graph below, you can see the precise details of each insider transaction!

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NasdaqCM:ASUR Insider Trading Volume August 14th 2026

If you like to buy stocks that insiders are buying, rather than selling, then you might just love this free list of companies. (Hint: Most of them are flying under the radar).

Does Asure Software Boast High Insider Ownership?

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. A high insider ownership often makes company leadership more mindful of shareholder interests. Insiders own 8.9% of Asure Software shares, worth about US$21m. While this is a strong but not outstanding level of insider ownership, it's enough to indicate some alignment between management and smaller shareholders.

So What Do The Asure Software Insider Transactions Indicate?

An insider hasn't bought Asure Software stock in the last three months, but there was some selling. And there weren't any purchases to give us comfort, over the last year. Insiders own shares, but we're still pretty cautious, given the history of sales. So we'd only buy after careful consideration. So these insider transactions can help us build a thesis about the stock, but it's also worthwhile knowing the risks facing this company.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.