• British American Tobacco launched its Fit2Win reorganization in 2025, targeting about GBP 600 million in annual cost savings by end-2028.
• Work is shifting to strategic partners, including Accenture, with roles moving from service hubs and supply network operations to the firm.
• ITC Infotech is taking on information and technology roles in parts of Europe, with collaboration expanding through a new capabilities center in India.
• Manufacturing footprint is being optimized, including consolidation over the past 18-24 months and a previously announced South Africa factory closure.
• Fit2Win includes headcount reductions outside the US as structures are simplified and work transitions to partners.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. British American Tobacco plc published the original content used to generate this news brief on June 29, 2026, and is solely responsible for the information contained therein.