• Bénéteau is seeking buyers for its Cadillac, Michigan boatbuilding site, alongside the Four Winns, Glastron, and Scarab Jet brands.
• Production at Cadillac is set to stop in Q3 2026; after-sales support and spare-parts supply will continue until the sale closes.
• The assets represented under 5% of group revenue in 2025; the three US brands posted nearly EUR 30 million in cumulative operating losses in 2024-2025.
• The divestment follows a multi-year decline in the bowrider and jet-boat segments, worsened by weaker demand since the Middle East conflict began in March 2026.
• Resources are set to shift toward seven core brands, while maintaining growth ambitions in the US market.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bénéteau SA published the original content used to generate this news brief on June 15, 2026, and is solely responsible for the information contained therein.