Church & Dwight buys Miss Mouth’s Messy Eater brand for about $325 million
Church & Dwight Co., Inc.
Church & Dwight Co., Inc. CHD | 0.00 |
- Church & Dwight acquired Miss Mouth’s Messy Eater for about USD 325 million; the deal closed May 28.
- Miss Mouth’s generated about USD 80 million in net sales, USD 28 million in EBITDA for the 12 months ended Dec. 31, 2025.
- Brand positioned in fast-acting, non-toxic stain removal; strong e-commerce traction, including the top stain remover ranking on Amazon.
- Transaction expected to be neutral to Church & Dwight’s 2026 EPS, including transition and acquisition-related costs; accretive to cash earnings in 2027.
- Miss Mouth’s net sales projected to grow at a double-digit rate as distribution expands and household penetration rises from low single digits.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Church & Dwight Co. Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260529070992) on May 29, 2026, and is solely responsible for the information contained therein.
