Equifax Market Pulse Index falls to 60.9 as bankcard balances hit records, savings slide

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Equifax Inc.

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  • Equifax’s Q1 2026 Market Pulse Index fell to 60.9, flagging rising consumer strain despite spending near $16.8 trillion.
  • Bankcard balances reached record highs; personal savings dropped to $745.6 billion, less than half of 2021 levels.
  • More than 13% of financially stressed “Strivers” still had VantageScore 4.0 above 780, pointing to thin liquidity buffers.
  • The “Middle” segment shrank 6.2% since late 2023, reflecting a deeper K-shaped split in household financial health.
  • Gen Z showed 11.7% upward movement; 13% of Millennials logged index declines of 10 points or more.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Equifax Inc. published the original content used to generate this news brief on July 09, 2026, and is solely responsible for the information contained therein.