The launch gives Fold access to TikTok’s over 1 billion monthly active users and more than 70 million shoppers via TikTok Shop. The platform’s audience is primarily made up of Gen Z and Millennials who are highly engaged and trend-driven – making Fold’s Bitcoin Gift Card available to a wider audience and expanding its everyday accessibility.

"We are proud to be the first and only Bitcoin gift card available on TikTok Shop," said Will Reeves, Chairman and CEO of Fold. "Putting the Bitcoin Gift Card directly on TikTok Shop makes it accessible to the millions of bustling shoppers who are already buying gifts on the platform. It’s an important step toward making bitcoin as easy to give as any other gift card, and is perfectly timed as consumers start to look ahead to the busy holiday shopping season."

Bitcoin has become a unique store-of-value gift, one that fits naturally into the shift toward digital gifting and long-term value. According to a Fold survey about Bitcoin and the 2025 holiday season, 60% of consumers said they were interested in gifting Bitcoin during the holiday season. Additionally, 62% of consumers said they trust the crypto gift cards currently available on the market, showing the rapid adoption of the new product. Most notably, 78% of respondents said they find a Bitcoin gift card from a well-known, regulated U.S. financial institution more appealing than those offered by typical crypto companies, a significant 16-percentage-point lift over baseline trust.

Today’s news builds on Fold’s August 2025 announcement of its Bitcoin Gift Card’s availability on Giftcards.com, the largest digital gift card retailer in the U.S. and a key platform within Blackhawk Network’s (BHN’s) expansive payments ecosystem. The Fold Bitcoin Gift Card™ is the only gift card for Bitcoin available on Giftcards.com, underscoring Fold's leadership in bringing digital assets into mainstream consumer finance.