• Forrester’s 2026 Global Total Experience Score rankings showed 41% of 375 brands improved across Asia Pacific, Europe, North America; 3% declined.
• Total Experience Score combines CX Index, BX Index, new EX Index into one performance view spanning 2025-2026 evaluations.
• US companies with strong total experience posted higher revenue returns from retention and enrichment: 2.6x for automotive, 3.8x for retail.
• CX Index improved in North America, stayed largely stable in Europe, turned uneven in Asia Pacific; 20% improved globally, 8% declined.
• BX Index gains broadened: 38% of brands improved year over year, 5% worsened.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Forrester Research Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260609654988) on June 09, 2026, and is solely responsible for the information contained therein.