FourKites launches agentic ocean freight booking platform Booking Connect

  • FourKites launched Booking Connect for Ocean, positioning it as an autonomous ocean freight booking platform aimed at removing manual work typically handled by freight forwarders and brokers.
  • Product targets a market nearing $100 billion a year in ocean freight forwarding, booking management, and documentation, shifting spend from labor-heavy services toward software-led execution.
  • Automation of booking decisions, documentation flows, and exception resolution could cut cycle times, reduce error rates, and improve service reliability for global shippers, strengthening FourKites control-tower footprint.
  • Integration with existing visibility and inventory tools is designed to turn disruption signals into immediate booking actions, tightening execution loops across ordering, inventory, and shipment tracking.
  • Booking Connect for Ocean is generally available, with demonstrations scheduled May 4-6 at Gartner Supply Chain Symposium in Orlando.


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