• Fujifilm Holdings America unveiled the FUJINON GF19-35mmT3.5 PZ OIS WR, widening its GFX cinema power-zoom lineup for large-format production.
• The release strengthens Fujifilm’s push into cinema workflows, aiming to win share from established large-format lens ecosystems with a more integrated G Mount offering.
• Matched form factor with the existing GF32-90mm cinema zoom targets faster swaps, lower rig reconfiguration time, reduced crew needs, improved set efficiency.
• Availability set for July 23, 2026 at an MSRP of USD 5,699, positioning it as a premium accessory tied to GFX ETERNA 55 adoption.

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