• Gartner survey of 307 U.S. consumers in March 2026 found 49% say GenAI has worsened content quality; 57% among Gen Z and millennials.
• Results point to a more skeptical media environment, raising pressure on brands to deliver recognizable, credible content that holds attention.
• Consumer attention looks increasingly fragmented, with 59% preferring to do multiple media or tech activities at the same time.
• Separate February 2026 survey of 328 U.S. consumers found AI is reshaping search behavior, with 17% relying on AI summaries.
• The same survey found 20% make search inputs more specific, 19% use question-style queries more often, 16% use AI chatbots to find products.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260609665357) on June 09, 2026, and is solely responsible for the information contained therein.