Guidewire survey shows 30% of UK consumers accept AI-set insurance pricing

Guidewire Software, Inc.

Guidewire Software, Inc.

GWRE

0.00

  • Guidewire published its 2026 European Insurance Consumer Survey showing UK customers are more open to insurers using AI, but want human oversight and tighter safeguards.
  • 30% of respondents said they would accept AI tools making insurance pricing decisions; acceptance rose to 38% for AI help with documents, 39% for AI support for call handlers.
  • Trust conditions centered on human intervention at 33%, transparency at 26%, third-party regulation at 23%, pointing to governance and explainability as key constraints on wider deployment.
  • Daily AI users showed materially higher tolerance for automation, with 63% comfortable with “human-free” policy decisions versus 30% in the broader UK sample.
  • Daily AI users also reported higher comfort with AI in claims, with 59.5% open to AI deciding and processing claims or determining value versus 27% overall.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Guidewire Software Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605201026BIZWIRE_USPR_____20260520_BW571278) on May 20, 2026, and is solely responsible for the information contained therein.