• Hasbro licensed its brands for a new indoor entertainment venue, The Play District: Powered by Hasbro, planned for Pigeon Forge, Tennessee.
• Project calls for an initial USD 50 million investment by Safe Harbor Development; opening targeted for summer 2027.
• Roughly 50,000-square-foot site to house multiple Hasbro-branded attraction zones, retail, food and beverage, event space.
• Safe Harbor is developing the property with Kingsmen Xperience handling design and project management; construction is underway.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief on June 29, 2026, and is solely responsible for the information contained therein.