Invoca integrates with OpenAI ChatGPT Ads conversions API for offline attribution

  • Invoca launched no-code integration with Conversions API for ChatGPT Ads, enabling advertisers to measure leads, conversions, appointments, sales, revenue tied to ChatGPT ad spend.
  • Integration maps offline conversions from phone calls, SMS conversations to users engaging with ChatGPT ads using privacy-safe hashed identifiers.
  • Conversion data can be sent back to ChatGPT to support ad delivery optimization, audience targeting, ROAS improvement.


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