PENN Entertainment (PENN) is in focus after launching theScore Bet Sportsbook & Casino in Alberta, along with standalone theScore Casino and Hollywood Casino apps, extending its Canadian online gaming reach across the province.

The Alberta launch lands while PENN Entertainment’s share price sits at $21.23, with a 7 day share price return of 5.2% and a 90 day share price return of 43.7%. This contrasts with a 1 year total shareholder return of 15.4% and a 5 year total shareholder return that is down 70.4%, suggesting momentum has picked up recently even as longer term holders have experienced significant declines.

If PENN’s online expansion has you thinking about where else growth stories might be forming, this is a good moment to scan for opportunities using the 18 top founder-led companies

After a sharp move to $21.23 and only a modest gap to the average analyst target, PENN Entertainment screens very differently against some intrinsic value estimates. Where does fair value really sit in that spread?

Most Popular Narrative: 73.3% Undervalued

Compared with PENN Entertainment’s last close at $21.23, the most followed narrative pegs fair value far higher, implying a deep discount and a very different view from the market.

PENN's stock has been a disaster for years, EV is way down. With fundamentals of its casinos solid, write offs of mistakes behind them, and valuation at a nadir, the opportunity for a major upside breakout is apparent. The Company is sizable, $7 billion in revenues and $1.7 billion in EBITDAR, its not going away. In fact, a hostile bid or management takedown is not impossible. Assets are top notch, even if management is not. Expect a major upswing in earnings in 2026 with an accompanying share price rise. I place fair value at about $30 per share........That would be 7 times 2027 EBITDA to Enterprise Value

According to Frosty555, this PENN Entertainment narrative leans on a clear set of numbers, a revenue base in the billions, a firm profit margin target and a future earnings multiple that would imply a very different market stance than today. The tension between current losses and those profit assumptions sits at the heart of this fair value story.

Result: Fair Value of $79.65 (UNDERVALUED)

However, PENN Entertainment’s narrative could be derailed if casino fundamentals weaken or if online betting growth fails to translate into consistent profitability.

Next Steps

With such a strong bullish tilt in the PENN Entertainment narrative, it is worth examining the underlying numbers independently and forming your own stance promptly, starting with a closer look at the 3 key rewards

Looking for more PENN Entertainment style investment ideas?

If you are watching PENN Entertainment closely, do not stop there. Broaden your watchlist with a few focused stock ideas that could support your overall portfolio decisions.

• Spot potential mispricings early and compare them with PENN’s setup by scanning the 48 high quality undervalued stocks.
• Review companies in the 9 dividend fortresses while you assess how PENN fits alongside regular cash payers.
• Consider candidates in the 81 resilient stocks with low risk scores that may help balance out a higher risk stock like PENN.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.