• ISG launched a market study on service providers enabling AI-native transformation for telecom, media, entertainment engineering, operations, monetization.
• Findings will publish as ISG Provider Lens reports in October 2026, covering global demand for AI-led modernization and platform-centric operating models.
• Research targets providers embedding generative, agentic AI into workflows, supporting cloud-native networks, software-defined systems, API-based platforms.
• ISG surveyed more than 80 providers; output will span five report modules across telecom engineering, autonomous operations, content experience, monetization.

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