Kyivstar Group Ltd. (NASDAQ:KYIV, KYIVW))), the parent company of JSC Kyivstar ("Kyivstar"), Ukraine's leading digital operator and part of VEON Group (NASDAQ:VEON), today announced that Uklon, a wholly owned subsidiary of JSC Kyivstar and Ukraine's leading ride-hailing platform and a key pillar of Kyivstar's digital ecosystem, has launched Uklon Store, an in-app marketplace designed to unlock incremental revenue streams and accelerate ecosystem expansion.

The marketplace beta launches with Flowers as its first category, enabling seamless in-app purchasing and scheduled delivery through a network of local florists. The service is now live in Kyiv, serving as a controlled pilot to validate demand, optimize unit economics, and scale a high-margin, asset-light marketplace model.

The introduction of Uklon Store marks a strategic step in Uklon's evolution from a single-service mobility platform to a multi-vertical digital ecosystem, leveraging its large, highly engaged user base and established last-mile delivery infrastructure. The marketplace creates a new monetization layer for delivery, while increasing user frequency, retention, and lifetime value.

For merchant partners, Uklon Store provides direct access to a loyal and active customer base, alongside integrated logistics and fulfillment capabilities, significantly lowering barriers to entry into e-commerce and enabling efficient scaling without capital investment in delivery infrastructure.

The floristry category serves as an initial test vertical, with planned expansion into additional high-frequency categories, positioning Uklon Store for rapid scaling and meaningful contribution to GMV growth over time.