May 27 (Reuters) - Investment bank Lazard LAZ.N has hired industry veteran Daniel Burton-Morgan to lead a newly created advisory role, a source familiar with the matter said on Wednesday.

The details of the move are below:

• Burton-Morgan will be the head of equity capital markets advisory in North America, the source said

• He moves from Bank of America BAC.N, where he led the ECM Americas financial sponsor origination

• Neither bank responded to Reuters requests for comment

• Burton-Morgan will report to Tim Donahue, co-head of North America financial advisory and global head of capital solutions, according to the source

• The hire strengthens Lazard's ECM advisory franchise, which has operations in Paris and London, the source added

• The move is part of the "Lazard 2030" strategy to expand the firm's managing director ranks, the person said

• The hire underscores Lazard's push to recruit senior talent across both core industry sectors and emerging growth areas

• It hired former Western Midstream Partners WES.N CEO Michael Ure as a senior adviser in its power, energy and infrastructure group earlier this month