LiveRamp Launches Agentic AI Upgrades for Marketing Planning and Measurement
LiveRamp Holdings, Inc. RAMP | 0.00 |
LiveRamp Holdings Inc. announced new agentic AI capabilities for its data collaboration platform aimed at enabling marketers to plan, execute, measure, and optimize campaigns using specialized AI agents that can autonomously collaborate with partners under governed access. The company said agents from Newton Research and SemantIQ are live today, with SemantIQ supporting healthcare provider audience building and activation from the LiveRamp Clean Room, and Newton Research enabling measurement insights from LiveRamp’s Cross-Media Intelligence using natural language questions. LiveRamp also introduced enhanced lookalike modeling to build and expand audiences across first-, second-, and third-party data, and a single identity-powered control group that can be applied across channels to measure performance consistently.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LiveRamp Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202603030830BIZWIRE_USPR_____20260303_BW779969) on March 03, 2026, and is solely responsible for the information contained therein.
