• Nielsen Holdings expanded its collaboration with Marketing Architects to provide national TV measurement, effective immediately.
• Marketing Architects will integrate Nielsen’s Media Data Engine into its Annika media-buying platform for national linear TV planning and buying.
• Deal extends a prior local-TV measurement relationship, adding national coverage across all 208 US DMAs with ratings delivered within days of airing.
• Integration targets faster viewership analytics, improved forecasting around major broadcast events, and premium inventory strategy for advertisers.

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