• Nielsen Holdings Ltd. partnered with Mediaocean to integrate advanced audience measurement for data-driven linear national TV campaigns into Prisma.
• Marketers will define advanced audience segments in Nielsen Audience Builder, then view corresponding measurement metrics directly within Mediaocean.
• S&P Global Mobility will integrate Polk automotive audience insights across Nielsen planning and measurement products, extending advanced audience capabilities in Nielsen ONE.
• MRI-Simmons will expand its relationship with Nielsen to add survey-based audience insights to Nielsen ONE planning and measurement tools.
• The integrated capabilities are set to launch in September, ahead of the fall 2026 TV season.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Nielsen Holdings Ltd. published the original content used to generate this news brief on June 04, 2026, and is solely responsible for the information contained therein.