• Nielsen analysis dated May 21, 2026 found sports content has risen to 5% of programming across leading global SVOD catalogs, up from 1.4% in November 2024 for a subset of major services.
• HBO Max ranked as the most sports-heavy major streamer in the study, representing 35% of available sports programming; it held 42% of sports titles at the individual game and event level.
• Amazon Prime Video ranked next by sports share at 25%, followed by Netflix at 16% and Disney+ at 14%.
• Paramount+ led at the game and event level in the prior quarterly update, but it now accounts for 30% of games, events, and sports episodes, behind HBO Max.
• The dataset tracked nearly 38,500 sports shows, episodes, games, and events across the covered SVOD services.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Nielsen Holdings Ltd. published the original content used to generate this news brief on May 21, 2026, and is solely responsible for the information contained therein.