• NIQ analysis flagged K-Beauty as a fast-scaling global segment, with value sales up 53% year over year, up 131% in two years.
• TikTok Shop activity signaled accelerating demand, with UK searches up 125% in 2025, value sales up 430% across the UK, US, Spain, Germany.
• Latin America emerged as a growth engine, with Brazil and Mexico posting 135% value growth.
• North America skewed heavily online, with e-commerce at 76% of K-Beauty sales; Canada hit $164 million in 2025, up 57%.
• Western Europe rose 58% year over year; Korean brands reached about 10% of online skincare sales, rising to 15%-20% in Italy, Spain, France.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260715867578) on July 15, 2026, and is solely responsible for the information contained therein.