• NIQ’s 2026 Europe-25 study pegged average retail purchasing power at EUR 6,714 per capita across 25 countries, totaling nearly EUR 3.5 trillion.
• Luxembourg led at EUR 12,518 per capita, about 86% above the Europe-25 average; Switzerland reached EUR 12,080.
• Denmark ranked third at EUR 9,452 per capita, underscoring a Northern and Western Europe concentration at the top of the table.
• Germany at EUR 6,226, Spain at EUR 6,181, Italy at EUR 6,157 sat below the benchmark despite large overall retail market size.
• Serbia was lowest at EUR 3,849 per capita, about 57% of the Europe-25 average; NIQ flagged wide within-country regional gaps.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on June 17, 2026, and is solely responsible for the information contained therein.