• NIQ’s MRI-Simmons expanded collaboration with Experian to distribute audience segments derived from MRI-Simmons consumer research through Experian’s data marketplace.
• Partnership translates survey-based insights on consumer motivations, attitudes, and behaviors into modeled audiences using Experian analytics for media activation across Experian platform network.
• Marketers can activate segments via Experian Curated Deals, pairing identity and inventory with optimization to streamline planning-to-activation workflows.
• Custom audience development from MRI-Simmons can also be packaged for availability in Experian marketplace for brands seeking more specialized targeting.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 202605070700BIZWIRE_USPR_____20260507_BW403163) on May 07, 2026, and is solely responsible for the information contained therein.