• Oliveda International’s Olive Tree People launched hydroxytyrosol-based waterless pet-care brand “Is That Matty?” in the US.
• Canada, Europe launches slated to follow shortly.
• Move targets fast-growing demand for waterless pet grooming products tied to “pet humanization,” with the global pet industry projected to top USD 23 billion by end-2030.
• Olive Tree People cited a valuation above USD 1 billion in 2025, positioning the pet launch as an expansion of its waterless beauty platform.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Oliveda International Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202605181353PRIMZONEFULLFEED9722354) on May 18, 2026, and is solely responsible for the information contained therein.