• TechTarget cited Omdia data showing Europe smartphone shipments excluding Russia rose 2% to 33 million units in 1Q26.
• Average selling price hit a record €580, driven by tight supply of sub-€200 devices, which fell to 25% of shipments.
• Market leadership held by Samsung at 12.6 million units; Apple rose 9% to 8.8 million, supporting high-end resilience.
• Omdia forecast Europe shipments to fall 12% in 2026, flagging a worsening memory bottleneck as a key downside risk.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TechTarget Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260526611788) on May 26, 2026, and is solely responsible for the information contained therein.