• Omnicom commerce unit Flywheel launched a Generative Engine Optimization capability to lift AI-driven product recommendations across major retailers.
• Tool reverse-engineers AI evaluation of product content, then audits and rewrites PDP titles, bullets, descriptions to match conversational intent signals.
• Flywheel cited a beauty-brand pilot showing 56% portfolio growth, with clicks and website traffic up 80% following content changes.
• Offering adds to Omnicom’s GEO portfolio spanning commerce, media, public relations as shopping shifts from search ranking to AI recommendation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: NY87664) on June 23, 2026, and is solely responsible for the information contained therein.