• REA Group published PropTrack Buyer Impact Model analysis showing realestate.com.au attracted and engaged buyer on 9 in 10 homes listed on platform that later sold.
• Model analyzed more than 1.3 million Australian property sales from August 2023 to November 2025, using billions of consumer interactions across realestate.com.au and property.com.au matched to national sales data.
• Deloitte reviewed and validated methodology and findings, described as first independently verified buyer impact claim in Australian property portal market.
• REA cited 12.7 million monthly visitors as core driver of listing value for agents and vendors.
• Analysis found eventual buyer spent almost 7 cumulative hours on listing, viewing 28 times more images than non-buyers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. REA Group Limited published the original content used to generate this news brief on April 21, 2026, and is solely responsible for the information contained therein.