• Rival Technologies management outlined a push to expand mobile-first “conversational research” to improve engagement and reduce perceived survey fatigue.
• Co-CEO Jennifer Reid highlighted a decision to build a fully owned, video-validated US panel to address industry-wide sample fraud risks.
• Reid cited early recruitment results showing roughly one-third of panelists under 30, a demographic she said has historically been hard to recruit.
• The group positioned its strategy around combining technology, consulting, and owned audience following the integration of Angus Reid Group with Rival and Reach3.
• Reid said about 75% of respondents choose SMS over email for survey participation, supporting a broader shift away from email-based sampling.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rival Technologies Inc. published the original content used to generate this news brief on June 25, 2026, and is solely responsible for the information contained therein.