Safilo signs exclusivity deal to acquire Spy+ and Serengeti from Bollé Brands

  • Safilo signed an exclusivity agreement with Bollé Brands to acquire eyewear brands SPY+ and Serengeti.
  • Completion remains subject to consultations with relevant bodies and customary closing conditions.
  • Safilo aims to broaden exposure to sport and outdoor eyewear via SPY+, complementing its Smith brand.
  • Serengeti is expected to strengthen Safilo position in high-end eyewear, supported by mineral lens technology and US heritage.
  • SPY+ and Serengeti generated about USD 39 million in sales in 2025.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Safilo Group S.p.A. published the original content used to generate this news brief on April 21, 2026, and is solely responsible for the information contained therein.