• Sirius XM Holdings’ SiriusXM Media and AdsWizz expanded an agreement with LiveRamp to scale identity for programmatic digital audio targeting and measurement.
• Integration of LiveRamp’s Authenticated Traffic Solution enables RampID use across streaming and podcast inventory, supporting multi-ID interoperability and higher match rates.
• Move aims to increase addressable programmatic audio buying across SiriusXM Media inventory, including Pandora, with improved optimization and ROI.
• AdsWizz publishers with ATS integration in the U.S. can raise programmatic sell-through, lift CPMs, improve fill rates, and enhance measurement.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sirius XM Holdings Inc. published the original content used to generate this news brief on May 28, 2026, and is solely responsible for the information contained therein.