Tariffs are back in the headlines, yet the latest evidence that foreign exporters are eating roughly 40% to 50% of the 2025 hikes turns the story on its head. Some US consumer companies may be seeing less margin strain than many feared, and that can shift how investors think about risk. This article walks through three large cap stocks exposed to this tariff news and explains why their profiles stand out now.

The stocks covered next are just a starting sample, since the full screen surfaced 267 more large cap consumer importers with equally compelling tariff stories that are not included in this article. To go broader and identify your own highest conviction ideas, head straight into the US Large-Cap Consumer Importers With Tariff-Resilient Margins screener.

DICK'S Sporting Goods (DKS)

Overview: DICK'S Sporting Goods is a US based omni channel retailer that sells sporting goods equipment, apparel, footwear and accessories across its core DICK'S stores, specialty banners like Golf Galaxy and Public Lands, experiential concepts such as House of Sport and Golf Galaxy Performance Center, the youth sports app GameChanger, and the recently acquired Foot Locker banners.

Operations: DICK'S Sporting Goods generates about US$14.3b in revenue from its core DICK'S segment, with a further US$4.9b reported as segment adjustments, reflecting a business heavily tied to sporting goods and athletic footwear and apparel in the US market.

Market Cap: US$18.1b

DICK'S Sporting Goods sits at the crossroads of US consumer spending on sports and footwear, with scale, an omni channel model, and growing experiential concepts that support stickier customer relationships even as tariffs shift cost pressures onto foreign suppliers. The company is leaning into higher margin private label brands, data driven pricing and loyalty upgrades such as the ScoreCard+ tier to support earnings quality. At the same time, the Foot Locker acquisition and recent guidance reset keep execution risk and margin pressure very real. Analysts have noted both potential for earnings growth in 2026 and the impact of one off losses and uneven profit trends, so the story is not straightforward. Investors watching tariffs and active lifestyle demand may find DICK'S Sporting Goods worth a closer look.

Tariff pressure that foreign suppliers partly absorb can make DICK'S Sporting Goods’ earnings story look very different. Get the full picture with the 2 key rewards and 3 important warning signs

Build your own sporting goods and tariff resilience shortlist

DICK'S Sporting Goods and the two other stocks in this article all came from a single Simply Wall St screen, but the real edge comes when you set your own rules. Use our flexible Screener to mix metrics like valuation, earnings quality, balance sheet strength and risks into your own watchlist, or jump straight into our curated Investing Ideas for ready made starting points.

Academy Sports and Outdoors (ASO)

Overview: Academy Sports and Outdoors is a US sporting goods and outdoor retailer that sells everything from camping, fishing and hunting gear to team sports equipment, fitness products, apparel and footwear, across large format stores and online under its own brands and third party labels.

Operations: Academy Sports and Outdoors generates about US$6.1b in revenue from its Retail Operations segment, all from the United States.

Market Cap: US$3.0b

Academy Sports and Outdoors sits squarely in the value end of sporting goods, which can matter a lot when tariffs lift input costs but foreign suppliers are absorbing a big chunk of the hit. Management has spent years working with factories to share tariff burdens, diversify sourcing away from China and use pricing tools to protect its value positioning, while e-commerce growth, new stores and partnerships like Instacart and Uber Eats extend reach. At the same time, margins are modest, earnings have seen periods of decline and the company leans on higher income customers and external borrowing, so the story is not risk free. With analysts still expecting earnings growth and the stock trading at a clear discount to some valuation estimates, many investors may want to review how resilient this model is under ongoing tariff noise.

Academy Sports and Outdoors sits at the crossroads of value pricing and tariff noise, yet its earnings story still feels underappreciated. See how expectations line up in the analyst forecasts for Academy Sports and Outdoors and what risk factor could change that narrative.

Five Below (FIVE)

Overview: Five Below is a US specialty value retailer that sells low priced toys, tech accessories, snacks, décor, apparel and seasonal goods, targeting younger shoppers with trend driven products at tightly controlled price points.

Operations: Five Below generates about US$5.1b in revenue from its Retail - Variety Stores segment, all from the United States.

Market Cap: US$13.4b

Five Below is worth a closer look if you care about how tariff heavy importers can still protect margins. The company leans on an extreme value model, detailed SKU by SKU pricing work and vendor partnerships to offset tariff costs at the item level, while still keeping about 80% of in store units at US$5 and below. Earnings and revenue growth have recently run ahead of the US Specialty Retail industry, and profitability metrics such as an 8.7% net margin and 19.1% ROE point to efficient operations. On the flip side, the stock trades on a rich P/E multiple and expansion plans rely on higher risk external borrowing and a relatively new management team. Execution and funding risk are real parts of the story investors need to weigh.

Five Below’s value formula meets tariff pressure with pricing control, vendor partnerships, and a rich P/E that many investors may be underestimating. See how that trade off looks inside the analysis report for Five Below

Seeking Fresh Alternatives Before Others Catch On

New themes are breaking out, momentum is shifting and some ideas stay under the radar for now. Get to them before the crowd, while it matters, and act now.

• Spot resilient cash generators early and filter for companies on the list of solid balance sheet and fundamentals (50 results) that can shoulder shocks while others are still scrambling.
• Scan the 10 dividend fortresses for potential income opportunities and identify yield-focused ideas that may help keep portfolios funded as prices move.
• Monitor AI-related infrastructure stocks in the 55 AI infrastructure stocks and follow the development of this theme as investor attention evolves.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.