The Next Generation Is Rewriting The Rules Of Investing
Over the past few weeks, we’ve explored several trends reshaping the advisory landscape. From growing interest in alternative investments, to renewed concerns over Social Security’s outlook, the gap between rising retirement account balances and actual retirement readiness continues to grow.
Today, we’re looking at another piece of that puzzle. Wealthy Gen Z and Millennial investors are increasingly questioning whether traditional stock and bond portfolios alone can deliver the returns they expect.
According to a recent Bank of America Private Bank Study of Wealthy Americans, 67% of Gen Z and Millennial investors with at least $3 million in investable assets believe traditional stocks and bonds can no longer deliver above-average returns. Instead, they’re allocating more capital to alternative investments, including private markets, real estate, and digital assets. Nearly 90% expect those allocations to increase over the coming years.
That shift appears to reflect a broader change in mindset rather than a temporary investment trend. Many affluent investors under 45 have watched substantial wealth created through private companies, venture-backed startups, and digital assets. The thought of a traditional 60/40 portfolio doesn’t seem to cut it.
Technology is influencing the conversation as well. Nearly half of respondents already use artificial intelligence to research investments, and many are looking for opportunities to invest in the companies building the infrastructure powering AI and automation. Whether those investments ultimately outperform remains to be seen, but the willingness to embrace emerging technologies is becoming a defining characteristic of the younger generation of investors.
For financial advisors, the opportunity isn’t simply to offer more alternative investments. It’s to understand how the next generation defines wealth creation. As younger investors inherit and accumulate more assets, conversations will increasingly extend beyond traditional stocks and bonds. In the end, clients don’t need an advisor to identify the next investment trend. They need someone who can help determine whether that trend belongs in their financial plan.
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