• A TransUnion insurance study found a wide gap in personalization, with 70% of insurers claiming it versus 43% of consumers agreeing.
• The shortfall was sharper for Gen Z, with 32% reporting personalized experiences, raising retention risks as price sensitivity rises.
• Only 46% of insurance leaders prioritized investment in hyper-personalization or AI, while just 10% cited evolving consumer expectations as a key driver.
• Data problems remain a core constraint, with over half citing poor or incomplete data integration, while 62% flagged departmental silos as the top barrier.
• The analysis pointed to identity resolution across signals as critical to a unified customer view, supporting personalization across marketing, service, claims.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606180733PRIMZONEFULLFEED9748763) on June 18, 2026, and is solely responsible for the information contained therein.